On January 22, 2022, EDGE filed a class action lawsuit against Bumble in the Northern District of California alleging that Bumble misrepresents the benefits of premium features it sells on the popular dating app. Specifically, Bumble advertises that users will receive up ten times more matches if the purchase “Spotlights,” and up to ten times more conversations if they purchase “SuperSwipes.” According to the Complaint, these are gross exaggerations of the actual benefits users receive.
As the Complaint sets out, Bumble apparently knows that its features do not provide ten times more matches because its very own website and official Twitter account contradict that claim; rather than promising ten times more matches, Bumble’s website and Twitter account only claim that “Men who use SuperSwipe are twice as likely to get a match” and “users who SuperSwipe are twice as likely to match!”
The Complaint notes that even two times more matches is an exaggeration, and most men who use SuperSwipes see no increase in matches whatsoever. Ironically, SuperSwipes may actually harm a man’s chances because using SuperSwipes is “desperate” and “exudes neediness,” as one woman commented. “Either the girl is attracted to you or not. A super swipe isn’t going to magically make her interested.”
“It’s unfortunate that in the midst of a pandemic, Bumble is taking advantage of people’s desire to make meaningful connections with others and selling them worthless features based on the false promise they will receive ten times more matches,” said Daniel Rozenblatt, an attorney at EDGE who represents the plaintiff in the case.
The lawsuit includes claims for negligent and intentional misrepresentation, and violation of California’s False Advertising Law, Consumer Legal Remedies Act, and Unfair Competition Law. The lawsuit seeks an order enjoining Bumble from continuing to falsely advertise the benefits of the premium features on its site, and compensation for the Plaintiff and members of the class.